How I Became #1 in Global Sales: The 4 Rules That Actually Matter
My secret to becoming #1 in global sales? I gave a damn when it didn’t benefit me.
Authenticity will take you further than strategy ever will. If there’s one thing that has shaped every chapter of my career, it’s this:
I never looked at people as a sale… I treated them like people.
I didn’t learn this from sales books or leadership trainings. I learned it long before I ever stepped into a corporate boardroom.
Back in my early twenties, I worked nights as a police dispatcher at Rutgers University. The job itself was intense…overnights but what stayed with me wasn’t the radios or the calls. It was the people.
The leaders who hired me was kind, smart, compassionate, and respectful. They valued me, and I valued them back. When I left because I got accepted into another program, I didn’t just disappear. I went in person, thanked them, explained why I had to go, and made sure they knew how much I appreciated the opportunity.
A few years later,when I entered sales;I reconnected. Not because I wanted something… but because I thought I could help. And the relationship was real..
That connection ended up becoming one of my first major deals. Not because I tried to “close” anything, but because I’d invested in people long before there was ever a transaction on the table.
That taught me a lesson I’ve never forgotten:
Relationships don’t expire. They compound.
One of my closest friendships today started as one of my first long-term babysitting jobs. I didn’t maintain that relationship because I wanted anything. I stayed close because they treated me like family… and I felt the same.
I’ve watched the opposite too; people who only reach out when they need something. And every time, it costs them more than they realize.
⭐ LESSON #1: Stop building relationships only when you need something.
Real connection is built in the in-between— in the “how are you doing?” in the checking in, in the shared connection.
This is where trust actually forms.
💡 Why Authenticity Always Beats Tactics
Early in my sales career, I tried selling like everyone around me. Scripts. Rapport hacks. Techniques that felt manipulative or forced. And then I realized something simple but personal:
People only hate sales when the salesperson has an agenda.
When I stopped performing and actually started being myself… everything shifted.
I wasn’t from a corporate background. I didn’t pretend I was. But I asked a lot of questions and listened a lot. I also read a lot of books to learn. I built relationships with the decision-maker… and the receptionist… and the security guard… and the coordinator everyone ignored.
Not strategically. Authentically.
Your reputation walks into the room before you do. And because my relationships were real… people introduced me to other people naturally.
⭐ LESSON #2:
Be the person people want to talk positively about when you’re not there. That doesn’t happen through scripts. It happens through how you treat everyone.
💡 The Truth No One Talks About
Just because someone has money or decision-making power doesn’t mean they deserve access to you.
There were companies I walked away from…quietly. Even though the deals could’ve been massive.
After deeper conversations, researching their culture, and observing how they treated people… I knew it wasn’t aligned. I didn’t want my name attached to it.
⭐ LESSON #3:
Alignment is a strategy. Value-based decisions are a strategy. Nothing is worth compromising who you are or how you treat people. Relationships should recharge you; not drain you.
💡 Adding Value With No Expectation
This is the part most people get wrong.
I send resources to people who lose their jobs. I make introductions without keeping score.I try and help people by articulating their strengths even when they don’t hire me. I listen, really listen, to what people need.
Not because I’m perfect. Not because I want anything back. But because adding value with no expectation is the purest relationship skill you will ever develop.
⭐ LESSON #4:
Give from alignment, not agenda. When the intention is clean, the connection is strong.
💡 What I Want Every Leader, Entrepreneur, and Sales Professional to Know
You don’t need to pretend you have it all together to build trust. You don’t need to wine and dine clients. You don’t need tactics or scripts.
You just need to be real. Human. Authentic. Present.
Because authenticity creates magnetism. And genuine relationships, mutual respect, consistency, and honesty will always outperform any technique.
It’s how I became #1 in global sales. It’s why clients stayed with me for 15+ years. It’s why referrals came so often.
Success doesn’t come from closing people. It comes from caring about them.
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